Participation to the 2015 Creative Awards whose goal was to create
the next communication campaign of the NGO WWF.
The brief was the climate change.
My goal was to develop a campaign focused on the anticipation and
the abscence of imediate threat.
The staging of the partially submerged Eiffel Tower illustrates one of the long-Term consequences
of climate change namely ruthless level rise from the sea.
So my intention was to combine the Eiffel Tower totem of the industrial era to a haven of peace
for climate refugees.
Realised with Modo 801, and Photoshop.